September

15

Thisismyburger Contest

Posted Sep 15th, 2007 by Gordon Bowman  Category: Arts & Entertainment

 

FOR IMMEDIATE RELEASE
CONTACT: Bob Bertini
614/764-3327
VOTE WITH YOUR TASTE BUDS!
WENDY’S INVITES AMERICA TO DECIDE WHICH
HAMBURGER BUILD CUTS THE MUSTARD
DUBLIN, OHIO (Sept. 7, 2007) – Hot, juicy hamburgers piled high with a variety of toppings.
That’s the inspiration behind the “Build Wendy’s New Burger” contest, which has generated more
than 15,000 recipes from burger-lovers across the country.
The many hamburger flavor combinations have been narrowed to ten contenders, and now America
gets to choose its favorite. Voting will take place at ThisIsMyBurger.com through September 24.
The winner will receive $25,000 and the opportunity to potentially have his or her hamburger added to
Wendy’s menu in 6,000 stores nationwide. Nine runners-up will receive free Wendy’s hamburgers for
a year.
With 54 ingredients to select from – some classic, some creative, some eclectic – entrants crafted their
ultimate burgers online and submitted their creations to a team of Wendy’s hamburger experts for
judging. The panel looked at the taste, build-ability and originality of each entry, and selected the
following finalists, in no particular order:
Texas Ranch Burger
Two fresh beef patties, bacon, Colby Jack cheese, caramelized
onion, iceberg lettuce, ranch sauce and BBQ sauce, all on a
premium bun
The Californian
Two fresh beef patties, bacon, Pepper Jack cheese, avocado,
iceberg lettuce, sliced tomato and ranch sauce, all on a premium
bun
Philly-Style Hoagie Burger
Two fresh beef patties, sliced ham, Genoa salami, American
cheese, fresh onion rings, shredded lettuce, sliced tomato and
creamy Italian dressing, all on a premium bun
Spicy Bacon Guac Burger
Single fresh beef patty, bacon, Pepper Jack cheese, sliced
jalapeno peppers, guacamole and hot pepper sauce, all on a
premium bun
Bacon Mushroom Teriyaki
Burger
Single fresh beef patty, bacon, Mozzarella cheese sauce,
Teriyaki sautéed mushrooms and onions, iceberg lettuce and
garlic mayonnaise, all on a premium bun
2
New Age Mediterranean
Burger
Single fresh beef patty, Feta cheese, sliced avocado, fresh onion
rings, sliced tomato and garlic mayo, all on Wendy’s freshlybaked
artisan bread
Calypso Bacon
Cheeseburger
Single fresh beef patty, bacon, Pepper Jack cheese, mango
salsa, onion rings, fresh spinach and spicy brown mustard, all on
a premium bun
Beef & Portabella Melt
Single fresh beef patty, bacon, cheddar cheese, sautéed
portabella mushrooms, caramelized onions, fresh spinach, sliced
tomato and garlic mayo, all on a premium bun
Wendy’s New Teriyaki Blast
Burger
Single fresh beef patty, sliced ham, bacon, Swiss cheese,
Teriyaki sauce, pineapple and mayonnaise, all on a premium
bun
Tuscan Burger Single fresh beef patty, gorgonzola cheese, caramelized onions,
sliced tomato and balsamic mayo, all on a premium bun
”We’re anxious to see which enticing hamburger America wants on our menu,” said Wendy’s Chief
Marketing Officer Ian Rowden. “We’ve certainly seen some wild flavor combinations, but we’re
thrilled that so many consumers have taken time to come up with their ideal hamburger creation.”
The contest is just one of the ways Wendy’s is bringing to life its promise of fresh, never-frozen beef
hamburgers, while engaging younger consumers in compelling ways. Currently underway is a 24-city
Great Taste Tour, a mobile sampling effort featuring the give away of 72,000 hamburgers and gift
cards.
Other Features of ThisIsMyBurger.com
In addition to the “Build Wendy’s New Burger” contest, ThisIsMyBurger.com includes other interactive
features:
• Community page
o Create your individual hamburger profile and see where other hamburger fans live who
order the same way you do.
• Create Your Wendy
o Features a tool that allows people to design their own interpretation of the familiar
Wendy character using a pre-set group of elements (hair, eyes, outfit, etc).
• Video Gallery
o A gallery with “Create Your Wendy” artist videos with music by up-and-coming regional
bands.
o Humorous short videos that show how a great hamburger can spice up everyday
situations.
The site also features a daily instant win contest rewarding winners with hamburgers for a year (via a
Wendy’s gift card) as an incentive for registering on the site and frequently logging on.
Wendy’s International Inc. Overview
Wendy\’s International Inc. (NYSE:WEN) is one of the world\’s most successful restaurant operating and
franchising companies. More information about the Company is available at www.wendys-invest.com.
The Wendy\’s name and design is a registered trademark of Oldemark LLC and is licensed to Wendy\’s International, Inc.

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Gordon Bowman - Pertoria, Inc. | P O Box 867 | Pemberville, OH 43450

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