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Rhapsody and Wendy’s giving away songs
Monday November 12, 2:06 pm ET
The latest in a series of marketing efforts from the Rhapsody digital music site has the site teaming up with fast-food chain Wendy’s.
Wendy’s International Inc. (NYSE: WEN – News) said it’s going to give away 100 million songs from Rhapsody. Rhapsody is a joint venture between RealNetworks Inc. of Seattle (NASDAQ: RNWK – News), and Viacom Inc.’s (NYSE: VIA – News) MTV Networks.
Wendy’s customers need to purchase a medium- or large-sized meal through December to redeem the songs at wendys.com. Customers will also be able to enter the “Combo Up to Download” sweepstakes for a chance to win a 50-song download bundle from Rhapsody or one of 100 SanDisk Sansa e280R Rhapsody portable mp3 players.
The promotion is the latest in a series of marketing efforts for Rhapsody that began earlier this year with MTV’s Video Music Awards and VH1’s Hip Hop Honors and will continue throughout the year.
“Rhapsody is all about feeding consumers’ passion for music,” Michael Bloom, head of Rhapsody, said in a statement. “Wendy’s new giveaway lets customers enjoy their favorite food and music, and introduces them to Rhapsody all at once.”
Published November 12, 2007 by Los Angeles Business from bizjournals
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