How Social Media Can Create a Spark for Non-Profits

Posted Jun 29th, 2009 by Patrick Giammarco  Category: Business, Toledo.com


Interested in learning more about how to utilize social media tools to rally small, but passionate tribes around your cause?

Join Social Media Breakfast Toledo and speaker Ellyn Davidson on July 10 for Weaving a Web(2.0) for Success: How social media is changing the non-profit world.

Davidson, a 15-year partner of Brogan & Partners and who recently joined Ignite Social Media, will be speaking about how various types of social media can be effective in the non-profit sector. She’ll bring several case studies on how non-profits have used social media to achieve goals.

After a breast cancer diagnosis a few years ago, Davidson used her blog and created a Facebook page to keep family and friends updated on her health, treatments and state-of-mind. She found a passion, enthusiasm and a great understanding of the power of social media and discovered that if used wisely social media could:

* Deepen engagement with constituents, volunteers, philanthropists and staff
• Rally small, but passionate groups around a non-profit cause
• Facilitate collaboration and teamwork
• Develop listening efforts to identify vocal critics and enthusiastic supporters

Davidson received a BBA in Marketing and Operations Management from the University of Wisconsin-Madison and an International Business Specialization from the London School of Economics.

Register now and join us and Ellyn Davidson for the July 10 (7:30 a.m.) Social Media Breakfast Toledo at http://smbtoledo4.eventbrite.com.

Do you have questions or comments on our series? Visit Social Media Breakfast Toledo’s Ning site and we’ll meet you for breakfast.

About Social Media Breakfast
The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.

The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world. Social Media Breakfast came to Toledo in April of 2009.

About PWG Marketing
PWG Marketing is a Perrysburg, Ohio-based small business marketing firm that coaches companies to simplify marketing, generate more leads and convert a higher percentage of them into paying customers. PWG Small Business Marketing helps companies identify ideal clients, find and communicate a core difference, create marketing materials that educate, get found more easily online and create and live by a marketing calendar.

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Patrick Giammarco - PWG Marketing | 27100 Oakmead Dr., PMB 217 | Perrysburg, OH 43551

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