April

14

Urban Forest Project Toledo

Posted Apr 14th, 2010 by Jenn Stucker  Category: Community Interest

 

The Urban Forest Project Toledo exhibits 50 banners on light poles throughout downtown Toledo and opens with a ribbon-cutting event.

In celebration of the 40th Anniversary of Earth Day, the Urban Forest Project (UFP) Toledo proudly goes on display. The official ribbon-cutting event for the hanging of the 50 UFP
Toledo banners will be held on Saturday, April 24, 2010 from 7 to 9 p.m. at Grumpy’s, 34 S. Huron Street. The Urban Forest Project has “planted” 50 banners by local artists and
designers on light poles throughout downtown Toledo. Each banner uses the form or metaphor for the tree to make a powerful visual statement about the environment. The banners create a forest of thoughtful images in the Toledo urban landscape and raises awareness of sustainability and youth mentoring.

Once the banners come down in late Summer, they will be recycled into unique tote bags designed exclusively for the project. Sales from the product will benefit the Arts Commission of Greater Toledo (ACGT) to support their Young Artists At Work Program (YAAW). The ribbon-cutting event at Grumpy’s will include a silent auction
for these one-of-a-kind tote bags. This project is being presented in Toledo by AIGA Toledo in collaboration with SWEAT, and funded by the City of Toledo’s 1% for Art Program, administered by the Arts Commission of Greater Toledo. The Urban Forest Project, conceived by Worldstudio and developed in conjunction with AIGA NY and Times Square Alliance, was first executed in New York’s Times Square in the fall of 2006.

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Jenn Stucker - AIGA Toledo

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