February

28

Prevention Campaign Targets Teens During Prom & Graduation

Posted Feb 28th, 2011 by Kitty Slight  Category: Community Interest

 

HELP PROM GOERS AND GRADS MAKE 2011 A SEASON OF CELEBRATION AND SMART CHOICES

Unison Behavioral Health Group and the Mental Health & Recovery Services Board of Lucas County partner on prevention campaign targeting teens during prom and graduation season.

The Mental Health & Recovery Services Board of Lucas County has awarded $20,000 in funding to Unison Behavioral Health Group for a spring prevention campaign. The prevention campaign is designed to increase awareness of alcohol and drug use, misuse, and abuse during the 2011 prom and graduation season. The campaign will target Lucas County teens and their parents. One third of alcohol-related traffic fatalities involving teens occur during the prom and graduation months of April – June.

“We are especially concerned about Lucas County teens now,” said Dr. Larry Hamme, Chief Clinical Officer for Unison. “A new survey by the Substance Abuse and Mental Health Services Administration (SAMHSA) indicates that on average 13.2 percent of all persons 16 or older drive under the influence of alcohol and 4.3 percent of this age group drove under the influence of illicit drugs in the past year.” According to Dr. Hamme, the survey’s state-by-state breakdown of drunk and drugged driving levels shows significant differences among the states. Ohio has a high rate of driving under the influence of alcohol compared to other states and was in the mid-range of people driving under the influence of illicit drugs.

Unison’s prevention campaign will launch on April 1, 2011 with the theme, “Live to Celebrate Another Day.” The prevention campaign will utilize a combination of live events, social and traditional media as well as outreach to schools, parent organizations, and religious institutions. The objective is to raise awareness and encourage active campaign participation among Lucas County teens, their parents, school officials, and others whose influence may impact teen behaviors. Special attention will be paid to the role parents play in influencing their child’s behavior. Among 10-18 year olds, 65 percent cite parents as the leading influence for their abstinence from alcohol use.

Unison will join forces with Lucas County’s only Students Against Destructive Decisions (SADD) chapter from Cardinal Stritch High School on Saturday, March 5, 2011 at Westfield Franklin Park to offer “sober contracts” for area teens to sign. This activity is part of the Junior League of Toledo’s “Formal-ly Yours” event, scheduled from 10:00 a.m. – 4:00 p.m. SADD students will have sober contracts available for area teens to sign. In addition, parent contracts will be available.

Unison partnered with the Mental Health & Recovery Services Board of Lucas County in December of 2010 to conduct the successful “Buzzed Driving is Drunk Driving” prevention campaign. The campaign utilized a combination of traditional advertising, public relations, and social media tactics to help raise public awareness of the dangers of impaired driving during the holidays. Unison Behavioral Health Group is an Ohio Department of Alcohol and Drug Addiction Services (ODADAS) certified prevention agency.

About Unison Behavioral Health Group
With over 35 years of experience, Unison Behavioral Health Group is the community’s recognized and preferred leader in caring for the behavioral health and substance abuse issues of adults, adolescents, and children. Unison accepts Ohio Medicaid and most private insurances. Through their contract with the Mental Health & Recovery Services Board of Lucas County, Unison is able to offer subsidized services to Lucas County residents who are unable to afford the total cost of treatment. Unison is certified by the Ohio Department of Mental Health and Ohio Department of Alcohol and Drug Addiction Services, and accredited by the Joint Commission on Accreditation of Healthcare Organizations. For more information, visit www.unisonbhg.org.

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Kitty Slight - Unison Behavioral Health Group, Inc. | 1425 Starr Avenue | Toledo, OH 43605

kslight@unisonbhg.org | www.unisonbhg.org | 419.693.0631 No Comments »

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