Show the Croswell Some Love

Posted Feb 9th, 2012 by Jere Righter  Category: Community Interest


The Croswell Opera House, Michigan’s oldest continually operating theatre, needs some love from all those who care about the building, enjoy its spectacular shows, understand its impact on economic development, and who care about arts and culture in our community.

In an effort to support the theatre through the winter months, the Croswell announces a special one day event aimed at selling tickets, and generating cash flow needed to meet financial obligations. Show the Croswell Some Love is a request by the Croswell for patrons to purchase tickets on Valentine’s Day, for any of the productions or events they plan to attend this year.

For many years the Croswell has had to open a line of credit, or even borrow from endowment funds, during the winter months. And, over the past several years in particular, the Croswell’s financial position has been tenuous. Declining audiences, fewer corporate sponsors and a building that requires a great deal of resources, all combine to make it challenging to keep the historic building open for the community.
The last two years have seen some return to prior attendance figures, though the Croswell is still several thousand patrons short of the records set in the 1990s. So, in an effort to provide cash flow during the most challenging time of year, the Croswell is encouraging all patrons to purchase tickets for any of the upcoming events and productions on February 14 – Show the Croswell Some Love!

“We hope the community understands we just need a little boost right now. If you plan to see any show at the Croswell, buy your tickets on February 14. We have options for bringing cash into the Croswell, but our best option is always to bring in resources by selling tickets. We could do other things, but we really don’t want to pursue those. Our business is entertainment and people who buy tickets for our events will not be disappointed,” comments Emory Schmidt, President of the Croswell Board of Directors.

Show the Croswell Some Love is really a great event that is a non-event. No matter the show, no matter the date, if you plan to be at the Croswell anytime this year, get your tickets on February 14th. The Croswell will offer extended box office hours that day, from 8:00am – 6:00pm and anyone who comes into the theatre to purchase tickets will get a FREE KISS! The Croswell is located in downtown Adrian at 129 E. Maumee Street. Tickets can also be purchased over the phone at 517-264-SHOW (7469) or at www.croswell.org.

Information about the events and productions scheduled at the Croswell follow. For more information about Show the Croswell Some Love, or specific details about events happening at the Croswell, please contact the Box Office at 517-264-SHOW (7469), visit www.croswell.org, facebook.com/thecroswell or email tickets@croswell.org.

Upcoming Special Events and Musical Theatre Productions at The Croswell
Visit Facebook.com/TheCroswell or Croswell.org for show times, ticket prices and other details

Super Happy Funtime Burlesque – February 25 at 8:00pm
This show contains adult language and sexual situations, and may not be appropriate for all audiences. This is not a show for young children.

Disney’s Aladdin, Dual Language Edition – March 16 – 25
The Capitol Steps – March 18 at 6:30pm
The Cotton Patch Gospel – April 6 – 15
Avenue Q – May 11 – 20
(Avenue Q contains adult language and sexual situations, and may not be appropriate for all audiences. This is not a show for young children.)
One Man Star Wars – April 21 at 8:00pm
Legally Blonde, the Musical – June 15 – 24
Les Mise?rables, Student Edition – July 13 – 22
The Rat Pack Lounge – September 22 – 30
The Rocky Horror Show – October 19 – 27
Miracle on 34th Street – November 30 – December 9

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Jere Righter - Croswell Opera House | Adrian, MI

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