May

31

Leveraging Your Brand for Growth

Posted May 31st, 2012 by Pamela  Category: Business

 

It’s no secret. These are challenging economic times for businesses. Many are searching for the answer to the question: “What can we do to win our share of business and escape the struggle?” This time around, branding seems to be the latest marketing trend businesses are looking to for relief and to help ease the pain. In this session, participants will learn that branding can be a savvy marketing initiative, but only after businesses figure out what it is they are trying to brand and understand that branding should be the fourth to five business marketing pillars: strategy, differentiation, positioning, branding and marketing communications.
Learning Objectives

Understand where branding fits along their continuum of marketing initiatives
Understand and utilize the only six stimuli that generate attention
Identify and understand their company’s business goals or “end game”
Identity and describe their Ideal Client
Identify and simply communicate their point of differentiation and core message

Key Takeaways

Increased understanding of the five marketing pillars
Tools to develop strong branding strategies on a modest budget
Strategies to develop your own Marketing Hourglass to increase referrals
Ways to use archetypes to build powerful brands

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Pamela - BGSU at Levis Commons | 1655 N Wilkinson Way | Perrysburg, OH 43551

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