Ohio Company Invents New Lip Product: the Flavor Slick

Posted Dec 20th, 2017 by Brittany Winter  Category: Business,


Slick Lips, a Cleveland-based cosmetic company has invented a new lip product they term a “Flavor Slick”. A cross between a lip balm, gloss, and lip butter the Flavor Slick is soft, smooth, and far more delicious than a typical lip product.

Yet while flavor was the primary focus of the company from the start, it proved to be one of the hardest things to achieve.

“We quickly learned why most lip products taste bad,” says Justin Journay, the company’s founder. “Because it’s really, really hard to get a product to taste good and still be functional enough to protect and hydrate the lips.”

In fact, it took the company more than 800 tested versions and many months to come up with the final product.

“I bought just about every version, of every ingredient, from every part of the globe you can think of and just continually fine-tuned the product based on the feedback I was getting.”

That included testing flavors as well. Ultimately the company settled on 5: Juicy Watermelon, Vanilla Cake Batter, Candied Cappuccino, Peppermint Ice, and its signature flavor Drunk Monkey.

So how was a startup out of Cleveland able to achieve something that established players in the lip industry could not?

“Hard work and a relentless focus on the product,” says Journay. “The lip product industry is mostly marketing driven with little to no real product innovation. The only major change has been getting people to use an egg as an applicator, but ultimately that has nothing to do with what’s inside. We knew by focusing on the product we’d be able to compete with anyone.”

And the public seems to agree.

The product started selling online in June and has already amassed a healthy following on social media. Then, around Thanksgiving, Slick Lips began selling into retail stores where it has caught fire in the Cleveland and surrounding areas.

In under one month Slick Lips has been picked up in 30 retail locations across Toledo, Detroit, Cleveland, Akron, Canton, and Columbus. And the company expects to double the amount of retail locations by March, 2018.

“We’ve been very fortunate to find so many amazing business owners who were willing to take a chance on a new product,” says Journay. “We’re ecstatic to see it’s paying off for them.”

You can buy Slick Lips on their website here:
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