"Spirit of Monroe” Bus Wins Gold Addy Award
FOR IMMEDIATE RELEASE – MONROE, MI – March 9, 2009 – The Advertising Club of Toledo recently honored Lake Erie Transit with a Gold ADDY© Award at the 2009 ADDY Awards program held at Owens Community College. The “Spirit of Monroe“ full bus wrap garnered top honors in the Mass Transit, Exterior, Out-of-Home category for Lake Erie Transit.
The Addy Awards are presented locally each year by the Advertising Club of Toledo. Awards submitted in a wide variety of categories are independently judged by a panel of three professional, out-of market experts in marketing, advertising and communications. Nearly 350 entries were received from 45 companies in this year’s competition. Awards capturing top honors progress to judging at the district level in Louisville, Kentucky.
“The ‘Spirit of Monroe’ bus has created a lot of community awareness from day one since it rolled out of the LET bus garage. That’s exactly what we wanted it to do,” says Mark Jagodzinski, General Manager of Lake Erie Transit. “The design was selected over entries from larger transit companies. We’re extremely proud!”
Developed locally by Sheroian Associates, Inc., the design features various Monroe landmarks including: Custer’s statue, the courthouse, Frenchtown Square, the Lotus Fountain in Loranger Square and sailboats on the lake. The bus is the first to be wrapped in Monroe County.
Since 1980, Lake Erie Transit (LET) has served Monroe County, MI as a system for public transportation. LET operates a variety of services to meet the needs of 400,000 riders annually. In the city of Monroe, LET operates buses on eight fixed routes with 40-minute schedules. Frenchtown and Bedford townships feature door-to-door Dial-A-Ride services. For more information about fares or routes, please call 734-242-6766 or visit www.lakeerietransit.com.
Press Release Contact Name: Paula Adam
Press Release Contact Email: [email protected]
Press Release Contact Phone: 734-854-5501
Organization Name: Sheroian Associates
Website or Link: www.sheroian.com
Organization Address: 3558 Sterns Road, Lambertville, MI, 48144