Scion College Ride and Drive Tour Coming to UT
THE SCION COLLEGE RIDE & DRIVE TOUR
COMING TO THE UNIVERSITY OF TOLEDO
TOLEDO, Ohio, November 6, 2009 – Scion, the youth brand of Toyota, is bringing its 2009 College Ride & Drive Tour to the University of Toledo on Tuesday, November 10.
The Scion Ride & Drive Tour is a unique grassroots marketing program that targets, engages and educates the 18-22 year-old Scion demographic in college markets. The tour features Scion’s exciting array of vehicles – the tC sports coupe, xD urban compact five-door, and iconic xB urban utility vehicle. Each car is available for test drives in and around campus. There will also be two customized Scion vehicles, outfitted with gaming stations, for visitors interested in some stationary entertainment.
The Scion College Ride & Drive Tour will take place at Jed’s On Campus, 3534 Door Street, Toledo. The program runs from 11 a.m. to 3 p.m. on November 10. Local dealers Jim White Scion and Rouen Scion will be supporting this unique event.
People who participate in the test drive portion of the program will receive gift cards to Jed’s On Campus and some Scion premium items. They’ll also have an opportunity to enter a drawing for one Flip camcorder.
“We are proud to be bringing our college ride and drive tour to the home of the Rockets,â€Â said Julie Hoermle, regional manager for Scion. “Scion has the youngest customer base in the automotive industry, so college students are very important to our brand. We’re confident that anyone who attends this event will have a great time driving our vehicles and learning more about Scion’s fantastic product lineup.â€Â
About Scion
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the dealership. The Scion brand features three ground-breaking models with a wide array of standard features: the xD urban subcompact five-door, the iconic xB urban utility vehicle, and the tC sports coupe. The brand often applies new practices in all aspects of its business and pushes the creativity envelope with non-traditional advertising and marketing to engage young consumers. Scion also supports originality through its programs in the artistic community. For more information, visit www.scion.com.
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Contact:
Curt McAllister
Toyota Motor Sales, U.S.A. – Midwest
313.259.4598
[email protected]
Press Release Contact Name: Curt McAllister
Press Release Contact Email: [email protected]
Press Release Contact Phone: 313.259.4598
Organization Name: Toyota Motor Sales USA
Website or Link: www.toyota.com
Organization Address: 1155 Brewery Park, Detroit, MI, 48207