Public Opinion Needed on Toledo’s Image
FOR IMMEDIATE RELEASE
January 20, 2010
Public Opinion Needed on Toledo’s Image
Citizens Asked to Attend Community Forums
How do you define Toledo, Ohio? What does it mean to live, work and visit the City and its surrounding region? Toledo Region Story Committee is working to answer those questions. The Toledo Region Story committee is comprised of organizations and institutions from business, education and community service sectors of the Greater Toledo area. These organizations have come together in order to define and develop a brand strategy for the region, as well as listen to the voices of the community and keep citizens informed on the brand process.
To do this, the Toledo Region Story Committee is encouraging citizens to attend a series of Community Forums to allow their voices to be heard. The public is encouraged to share its opinions about their region. The Community Forums provide an opportunity to introduce the branding initiative to the public and allow citizens to shape how the Toledo Region Brand will impact everything from economic development and tourism to talent attraction and retention.
David Nolan, President and CEO of Destination Toledo is looking forward to branding the region. “It’s important to define the Greater Toledo region so we can better understand what motivates people to live and work here as well as visit our city,” he says. “Developing a brand will only increase our understanding of what makes the Toledo region a great place to live, work or visit – and in order to do that, we need to hear from the people of this community.”
Several organizations such as the Toledo Mud Hens/Walleye, the Greater Toledo Urban League and Bowling Green State University are supporting the branding initiative and working to encourage others to lend their voice to create impact and change. The University of Toledo is also supporting the initiative. Larry Burns, Vice President for External Affairs and Interim Vice President for Equity and Diversity at the university knows the importance of branding efforts. “I believe that this campaign can transform the way the region is viewed and talked about,” he says. “I’m encouraging the community to be part of this initiative by participating at one of the Community Forums and letting their voice be heard. This is an important effort to and for our community – why not be a part of a campaign that is going to enhance and change our region for the better?”
The open Community Forums will be hosted in Toledo, Oregon, Sylvania, Bowling Green, Maumee and Perrysburg beginning on Monday, January 25 at Toledo Main Library and runs through Wednesday, February 3. There is no cost to attend and the program will last about two hours.
For additional information about the Toledo Region Branding initiative, information on the Community Forum dates and locations, and to take an online survey about the region, visit www.toledoregionstory.com.
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Press Release Contact Name: Colleen
Press Release Contact Email: [email protected]
Organization Name: FLS Marketing