Holland Business Man on International Arts Committee
PPFA launches
Consumer Awareness
Committee
PPFA has launched a Consumer Awareness
Committee to raise the profile of the custom
picture framing industry and help PPFA members
attract customers. Mary Fender, MCPF, GCF,
Frame Nation, Richmond, Va., will chair the
new committee.
“I’m so excited about what we’ll be able to
do, and I know we’ll accomplish much as we
formulate the plans to create a framing buzz
worldwide and locally,” she says.
Members of this international committee are:
John Barlowe, Frame Shop Art Gallery & Gifts,
Holland, Ohio; Kirstie Bennett, The Framer’s
Workshop, Berkeley, Calif.; Gary Blitsch,
Framewoods of Topeka/SouthWind Gallery,
Topeka, Kan.; Jared Davis, MCPF, GCF,
Megawood Mouldings, Brisbane, Queensland,
Australia; Karla Elder, CPF, GCF, Jackson’s
Extraordinary Custom Framing, Spruce Grove,
Alberta, Canada; Lynn Fey-Duncan, Larson-
Juhl, Norcross, Ga.; Karen Haden, EAZE
Custom Framing Inc., Nashville, Tenn.; Mikki
Kavich, CPF, Mikki’s Frame Shop, Crossville,
Tenn.; and Paul Thomas, Lifesaver Software
Inc., Holly Springs, Ga.
Stuart Altschuler, CPF, GCF, Prestige Framing
Academy, Woburn, Mass., a director on the
PPFA board, will serve as board liaison. Sheila
Pursglove will serve as PPFA staff liaison.
The Consumer Awareness Committee is the
brainchild of PPFA president Ken Link, CPF,
Picture This & More, Alton, Ill.
“Finding ways to educate consumers on custom
framing and drive them to member stores has
been a priority PPFA initiative for several years,”
Link says. “The recent economic downturn has
continued to heighten the need to help PPFA
member stores draw customers – new and repeat
– often as a means for survival.
“The emergence of social media has potentially
opened avenues to reach the consumer
marketplace quickly, inexpensively, and with a
recurring message that can be broadly distributed
through the consumer network as a means to
reach our potential consumer base, providing
awareness and information about custom framing
and the advantages of using PPFA member shops.
“The use of grassroots traditional media also
will be explored to ensure PPFA members get the
broadest consumer awareness possible.”
If you have suggestions for the committee, email
Press Release Contact Name: John Barlowe
Press Release Contact Email: [email protected]
Press Release Contact Phone: 419-868-7101
Organization Name: Frame Shop Art Gallery & GIfts
Website or Link: www.hollandframeshop.com
Organization Address: 7101 Orchard Centre Dr, Holland, OH, 43528