Free Webcast: Digital Marketing for Businesses
Sylvania, Ohio -- Aug. 24, 2011 -- Social media, email marketing and search are among the hottest topics in online marketing, but integrating these powerful tools can be a challenge for many businesses. The effectiveness of each of these also varies greatly depending on the type and size of business and its diversity of customers.
To help make sense of how these various online strategies can work together, the Sylvania Chamber of Commerce and Frontier Communications will present afree live webcast on digital marketing and how it can help organizations grow their online presence. The one-hour webinar will be held on Tuesday, September 13 at 11:30 a.m. More information and registration details are available at www.frontier.com/digital. A replay of the webcast will also be available atwww.frontier.com/digital following the event.
In Sylvania, business and community members can view the webcast hosted by the Sylvania Chamber of Commerce and Frontier Communications starting at 11:30 am and the Wingate Hotel, 5480 S. Main Street, Sylvania, Ohio Refreshments will be included To register, contact the Sylvania Chamber at 882-2135 or via email at [email protected]
“There is no one-size-fits-all approach to digital marketing,” said Richard Hutchinson. “This webcast will focus on how companies can decide what’s best
for their unique situation and find the right mix of social media, email and online search to drive business results.”
The webinar will feature Lisa Grimm, digital brand manager for the Mall of America, and Albert Maruggi, founder and president of Provident Partners.
Grimm leads the digital marketing efforts for Mall of America, which is one of the top tourist destinations in the U.S. as well as one of the country’s most recognizable brands. Grimm helps the mall to bridge the gap between traditional and digital media by developing social-media strategy, serving as the community manager and devolving integrated marketing communications programs.
Maruggi is host and producer of the Marketing Edge podcast and a senior fellow at the Society of New Communications Research. With a 25-year career in broadcast journalism, national politics, corporate marketing and venture capital, Maruggi is a well-rounded and knowledgeable resource on new media and consumer engagement. His company, Provident Partners, serves a wide array of clients, from business consultants to software developers, publishers to governors, using social media to help them achieve business goals.
Topics to be covered include:
· Driving search ranking with content marketing and customer comments
· Building email lists and satisfying your readers
· Extending email content to social networks
· Leveraging events, notables and news cycles to your advantage
· Google + : The Facebook killer?
This webcast is part of an ongoing series of web events hosted by Frontier. Recent webcasts sponsored by Frontier (along with the replays) include:
· Facebook for business (www.frontier.com/facebook)
· Social media – Using Twitter, Facebook and comments (www.frontier.com/social)
· Fail to Plan, Plan to Fail – Business continuity and disaster recovery (www.frontier.com/failtoplan)
About Frontier Communications
Frontier Communications Corporation (NYSE: FTR) is included in the S&P 500 Index and offers voice, broadband, satellite video, wireless Internet data access, data security solutions, bundled offerings for homes, small businesses and home offices, and advanced business communications for medium and large businesses in 27 states and with approximately 14,900 employees. It has a 100 percent U.S.-based workforce. Frontier’s landline service is reliable, safe and accessible. More information is available at www.frontier.com and www.frontier.com/ir.
Press Release Contact Name: Pat Nowak
Press Release Contact Email: [email protected]
Organization Name: Sylvania Area Chamber of Commerce